Making the most of word of mouth referrals

There is little benefit in working hard and doing a great job in isolation, the secret is to make sure as many people as possible know how great you are!!!

Most people out there would choose to do business with someone who comes recommended by someone they know, therefore knowing how to capitalise on referrals is crucial.

Here are 6 steps you can take to give your referrals a helping hand.

1. Start within your own company, spread the word via existing staff/employees.
2. Make sure what you provide is of value to the business or person you are referred to.
3. Leave extra business cards, or brochures for them to give to others.
4. Find an excuse to get back in touch afterwards, this keeps your business uppermost in the minds of new customers.
5. Pay it forward and pay it back. People are more inclined to refer new business your way if you are referring new business to them.
6. Reward the referral with a discount, commission or a small gift.