Fascinating A.I.D.A…
Want to know a great tool
for writing powerful sales letters and killer copy?
This formula is called
A.I.D.A…
ATTENTION
Attract people’s attention
with an exciting headline. Make them intrigued, just by reading it. Either
reveal or conceal a common interest. For example:
HOW TO MAKE YOURSELF
IRRESISTIBLE TO LADIES
WANT TO RETIRE AT 50?
DON’T MAKE THESE COMMON
MOUSE-BUYING MISTAKES
INTEREST
Evoke interest from your
potential customer by talking about benefits.
Steer away from just listing
features – people buy benefits, not features.
Use simple, short sentences
and talk to them as if they’re sitting next to you.
DESIRE
Make them want your product!
Give them guarantees of their money back.
Or extra special bonuses or
discounts.
Don’t forget to state the
urgency – You could try “order within 7 days and get this free pen set. If you’re
not satisfied, we’ll refund you in full”.
ACTION
Tell them what to do next! Don’t
assume they’ll know what to do.
Get them to “Call now for a
no-obligation quote” or “Call us to place your order”.
You don’t need to close the
sale there and then, just lead them through your sales process.
