A.I.D.A

Fascinating A.I.D.A…

Want to know a great tool for writing powerful sales letters and killer copy?

This formula is called A.I.D.A…

ATTENTION

Attract people’s attention with an exciting headline. Make them intrigued, just by reading it. Either reveal or conceal a common interest. For example:

HOW TO MAKE YOURSELF IRRESISTIBLE TO LADIES

WANT TO RETIRE AT 50?

DON’T MAKE THESE COMMON MOUSE-BUYING MISTAKES

INTEREST

Evoke interest from your potential customer by talking about benefits.

Steer away from just listing features – people buy benefits, not features.

Use simple, short sentences and talk to them as if they’re sitting next to you.

DESIRE

Make them want your product! Give them guarantees of their money back.

Or extra special bonuses or discounts.

Don’t forget to state the urgency – You could try “order within 7 days and get this free pen set. If you’re not satisfied, we’ll refund you in full”.

ACTION

Tell them what to do next! Don’t assume they’ll know what to do.

Get them to “Call now for a no-obligation quote” or “Call us to place your order”.

You don’t need to close the sale there and then, just lead them through your sales process.