A key factor impacting on a business’s ability to attract and retain talented staff as well as get clients to buy products and services is its image and the person’s initial impression. Have you considered what sort of impression you or your shop/office area give?
I well remember Allan Pease (from Body Language fame) inviting 7 blokes at a seminar to take centre-stage. He then asked the audience of 150 people to think about a cowboy movie: there’s always a good guy, the bad guy, sheriff, town drunk etc etc. Standing behind the first guy on the stage, Allan asked the audience “Is this the good guy?” & the audience replied as a group “No!” the second guy fared no better – but the third met with a very firm “Yes!” Each person was assigned a role by the audience.
What was interesting, was that there was no hesitation – the audience very clearly identified just who was who. Amazingly the MC who was dressed very professionally, quickly became (unanimously) the town drunk, when his hair was ruffled, glasses removed, top button undone and tie flicked over his shoulder.
Could it be said (of you) that the “people working there are tired and don’t seem very excited about working there” or that your firm “seemed like a family in that the employees help each other instead of competing against each other. I’d like to work there.”
would you buy from this man?
Within 4 seconds of a potential customer entering your premises and meeting you or a member of your team, you can lose the sale. Worth giving some thought to!
Talk to you soon ….Gaylene
To succeed... You have to believe in something with such a passion that it becomes reality - Anita Roddick
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